Marketing Manager - USA
WHO WE ARE:
UKi Media & Events, part of Closerstill Media, is one of the world’s most respected organisers of specialist exhibitions and publishers of leading industry magazines.
For more than three decades, we’ve delivered authoritative content and market-defining events across the automotive, aerospace, transport and technology sectors.
Our brands are known for their innovation, global reach and deep industry relevance, and our teams pride themselves on creating high-value experiences for exhibitors, delegates, and readers alike.
Joining UKi means becoming part of a collaborative, fast-moving organisation that encourages creativity, commercial ambition and professional growth.
WHO WE ARE LOOKING FOR:
As Marketing Manager, you’ll play a key role in developing and delivering the marketing strategy for a portfolio of leading trade exhibitions and publications. You’ll work with the Marketing Executive(s) to deliver great campaigns and develop great relationships with both internal and external stakeholders to ensure we maximise attendance, engagement, ultimately deliver brilliant events. You’ll be confident in managing the various marketing demands across several products including exhibitions, conferences and magazines utilising a structured and logical process and your communication skills and attention to detail will be second-to-none.
THE ROLE:
To develop and implement effective marketing plans for a portfolio of events and magazines
Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging. Directing the messaging and finessing the audience proposition - good communication and writing skills are imperative
Take responsibility for leading and developing team members, setting objectives and managing performance
Effectively manage marketing budgets
Develop key relationships and partnerships with industry and sector media
Lead the execution of the marketing, promotions and communications campaign(s) and report on effectiveness and results
Report and analyse pre-reg and attendee data
Manage the creative/design process for marketing material – ensuring all comms are on-message
Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention
Regularly review marketing plan, response rates/KPI’s, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate
ABOUT YOU:
Key duties:
Content creation: Drafting compelling copy for promotional materials, website content, social media posts, and email campaigns. Proof-reading and signing off all comms.
Campaign management: Planning, development, execution, and tracking of marketing initiatives across multiple platforms.
Research and analysis: Conducting market research, analyzing data, and preparing reports to inform decision-making and strategy development.
Leadership: Develop team members, coach and support, managing and improving performance
Collaboration: Working closely with cross-functional teams, including sales, operations, and design – building strong relationships and influencing upwards.
Event support: Lead on-site marketing activities during trade exhibitions, including signage placement/visitor experience, gathering testimonials and social media content, building client relationships etc.
Key skills required:
Strong team leaderships skills – coaching mindset
Excellent written and verbal communication skills.
Strong organizational and time management abilities
Excellent attention to detail
Strong IT skills including Microsoft Office, social media scheduling tools, website CMS systems, Email Service Providers/CRMs etc.
Excellent understanding of digital marketing principles and platforms, including Google Analytics.
Analytical mindset with the ability to interpret data and derive actionable insights.
Creative thinking and problem-solving skills.
Ability to work effectively at pace on multiple projects.
Flexibility and adaptability to changing priorities and deadlines.
DIVERSITY AND INCLUSION:
CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.
We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.
We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, please contact our HR team at hr@closerstillmedia.com.
- Department
- Marketing
- Locations
- USA - New York
- Remote status
- Hybrid
USA - New York
Awards
We have won more Awards than any other company in the Exhibition Industry.
We have achieved over 50 industry awards, including the coveted ‘Best Business Exhibition’ seven times, featured in The Sunday Times 100 Best Places to Work 3 times (2018. 2019 & 2020), been Voted by members of the Association of Exhibition Organisers as the ‘Most Respected Company’ in the exhibition Industry. Best Business Exhibition (x7), Best Marketing (x8) and Best Sales (x4) Best Launch or Brand Extension (x5). Adapting to digital during 2020, we also won 3 awards at the new Event Digital Awards.
About CloserStill Media
We are on a mission... To be the most dynamic global B2B events and communities business.
At our core, we have unwavering faith in our workforce. Our entrepreneurial and empowered teams are dedicated to perpetual evolution of their brands, shaping leading engagement in their respective industries. We firmly believe that great people are the architects of extraordinary events.
We are committed to Diversity & Inclusion and to making CloserStill Media a safe, inclusive, and collaborative workplace. We are a global and multicultural business and we strive to create a diverse and inclusive environment where our colleagues can grow and develop no matter who they are and where they work.
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