Marketing Manager – HR Technologies UK
WHO WE ARE:
At CloserStill, we strive to deliver the best. We’re on a mission to be the most dynamic B2B events and communities business in every market we serve, bringing people together to learn, connect and grow.
Operating across five regions, we power over 200 market-leading events, publications and brands across Technology, Healthcare, Learning and HR, and Future Transport & Infrastructure.
But what truly sets us apart is our people.
Our teams are diverse, driven, and united by a shared commitment to excellence. Rooted in our core values of ownership, empathy, teamwork, integrity, and determination, we empower every employee to grow, shape their own path and make a meaningful impact.
Joining CloserStill means being part of something bigger - not just building events, but creating opportunities, connections, and lasting value for the communities we serve.
WHO WE ARE LOOKING FOR:
You're creative, quick thinking and very organised. You're ready for more responsibility and you'll be the person the team trusts with the words, the plan and the numbers. You know that in events, the little things matter, and you're confident writing copy that sells.
You're commercially minded and you bring fresh ideas, especially around social and digital marketing. You're comfortable presenting to stakeholders, and you get on easily with people from all walks of life.
THE ROLE:
Shape the Strategy
Work with the Group Marketing Manager, Head of Marketing and Group Event Director to develop the strategy, positioning and key messages
Own the outbound messaging to customers, and lead the writing across all of it
Work with sales to create campaigns that win new clients and grow retention, across digital, sponsorship and other products
Partner with the Head of Content so content and marketing stay aligned and on brand
Run Campaigns That Fill the Show
Promote the events to delegates and exhibitors, managing attendee and lead generation and community growth
Plan and deliver integrated campaigns across the marketing mix, including email, digital, social and print
Manage the end-to-end creative process for show guides, brochures and campaign assets
Lead visitor registration, from planning through to execution
Measure and Adjust
Track campaign performance, response rates, KPIs and attendee demographics
Share regular, accurate reporting and forecasts, and recommend changes based on the results
Use GA4, Power BI and CRM data to keep improving what works
Manage Data, Budget and Partners
Manage databases and lists with support from BI and data teams, following data protection rules
Manage the marketing budget and purchase orders, and work with Finance on reporting
Work with the PR agency on a detailed plan, and with other partners on campaigns and lead generation
Make sure all external materials are signed off by the relevant stakeholders before they go out
ABOUT YOU:
Essential:
4 to 5 years of B2B marketing experience, ideally in events, media or professional services
Fluent English, with excellent writing skills and confidence writing copy for technology events
Experience building creative, well-structured marketing plans and digital campaigns
The ability to manage several projects and deliver on time and on budget
Working knowledge of CRM, CMS and email marketing tools, ideally HubSpot and Salesforce
Experience with campaign analytics and paid media, such as GA4, Google Ads, LinkedIn and Meta
Knowledge of data protection rules, especially around email marketing and sharing data
Commercial awareness, with the ability to build sales-led marketing
Confidence presenting ideas to stakeholders
Strong attention to detail, and flexibility to work extended hours around key show dates
Ambition to develop your marketing career
Desirable:
Experience identifying search terms and keywords for audience segmentation
Something to teach us about social and digital marketing
Experience promoting technology or HR events
We do not usually offer sponsorship for this role
CloserStill Media reserves the right to request a DBS or credit check should the role require it.
DIVERSITY AND INCLUSION:
CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.
We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.
We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, don't hesitate to get in touch with our HR team at hr@closerstillmedia.com.
London
Awards
We have won more Awards than any other company in the Exhibition Industry.
We have achieved over 50 industry awards, including the coveted ‘Best Business Exhibition’ seven times, featured in The Sunday Times 100 Best Places to Work 3 times (2018. 2019 & 2020), been Voted by members of the Association of Exhibition Organisers as the ‘Most Respected Company’ in the exhibition Industry. Best Business Exhibition (x7), Best Marketing (x8) and Best Sales (x4) Best Launch or Brand Extension (x5). Adapting to digital during 2020, we also won 3 awards at the new Event Digital Awards.
About CloserStill Media
We are on a mission... To be the most dynamic global B2B events and communities business.
At our core, we have unwavering faith in our workforce. Our entrepreneurial and empowered teams are dedicated to perpetual evolution of their brands, shaping leading engagement in their respective industries. We firmly believe that great people are the architects of extraordinary events.
We are committed to Diversity & Inclusion and to making CloserStill Media a safe, inclusive, and collaborative workplace. We are a global and multicultural business and we strive to create a diverse and inclusive environment where our colleagues can grow and develop no matter who they are and where they work.