WHO WE ARE

CloserStill Media is a global leader in organising over 80 market-leading business exhibitions across learning, healthcare, technology, and veterinary sectors in Asia, the UK, Europe, and the USA. Our portfolio includes fast-growing and award-winning events such as the Singapore Vet Show, Big Data & AI World, Cloud & AI Infrastructure, Cyber Security World, Data Centre World, eCommerce Expo, Learning Technologies and DevLearn.

We have won more than 60 major industry awards, including Best International Show at the AEO Excellence Awards 2025 and Best International Show – Asia Pacific for Tech Week Singapore at the EN Awards 2025 in London. These accolades reflect our commitment to delivering world-class events that foster innovation and growth.

WHO WE ARE LOOKING FOR

We are seeking a visionary marketing leader who combines strategic foresight with hands-on execution ability. You will thrive on shaping regional direction, leading high-performing teams and turning insight into impactful action. With a deep understanding of audience engagement, brand-building and content innovation, you know how to drive sustainable growth across diverse markets.

As a natural collaborator and inspiring communicator, you will serve as the key link between business goals and marketing excellence, ensuring our event brands achieve real resonance and commercial success. You bring both creativity and commercial acumen to the table - someone who can see the bigger picture while empowering teams to deliver world-class campaigns and experiences.

If you’re passionate about elevating brand and content performance across the Asia Pacific region while working with a dynamic, forward-thinking global events organisation, we’d love to hear from you.

This role is based in the Singapore office and reports to the Managing Director, Asia Pacific with a dotted line to the Chief Marketing Office, UK.

RESPONSIBILITIES

Strategic Leadership

• Define and own the regional marketing and content strategy, ensuring alignment with commercial goals, audience growth ambitions, and portfolio development plans.

• Act as the senior marketing voice on the regional leadership team, providing counsel on market positioning, brand strategy, competitive differentiation and customer insight.

• Establish and embed consistent marketing frameworks, planning disciplines and best practices across the Asia Pacific teams.

• Partner with the Commercial Director and Sale teams to translate business targets into effective marketing and communication strategies.

• Evaluate market and audience data to guide portfolio strategy, new event development and regional brand expansion.

• Stay abreast of market trends, competitor landscapes and digital innovations to continuously improve performance and identify new revenue opportunities.

Content & Brand Development

• Provide strategic leadership and oversight of all content and brand development across CloserStill’s Asia Pacific event portfolio.

• Line-manage and mentor the Conference Lead, ensuring the conference and content programmes reinforce event positioning, audience needs and regional commercial goals.

• Ensure a unified approach to brand architecture and messaging across all event verticals, balancing consistency with the individuality of each event.

• Oversee high-level editorial direction and thought leadership positioning, while empowering the Conference Lead to manage the detailed content planning and speaker strategy.

• Champion quality, relevance and innovation in content and brand storytelling across all marketing touchpoints.

• Build and nurture strategic partnerships with associations, industry leaders and key opinion leaders to elevate the authority and reach of CloserStill’s event brands.

Team Leadership & Development

• Line-manage, coach and inspire direct reports across multiple teams to build leadership depth, marketing excellence and a strong succession pipeline.

• Cultivate a collaborative, high-performance culture grounded in creativity, accountability and measurable results, fostering close partnership with product, sales, finance and other key departments.

• Drive cross-portfolio capability development in digital, analytical, content and creative disciplines to future-proof the organisation’s marketing talent.

• Act as a strategic mentor to direct reports, aligning leadership behaviours and reinforcing a shared sense of purpose across the function.

Cross-Functional Collaboration

• Collaborate with global and regional leadership teams to align marketing with overall business strategy and CloserStill’s global brand vision.

• Collaborate with Sales and Operations teams to ensure cohesive commercial and customer experience strategies across both pre-event and onsite marketing activity.

• Partner with the global marketing and data teams to leverage shared insights, CRM tools and automation systems for greater efficiency and impact.

• Work with senior management on the development of new products, markets, and event concepts based on market intelligence and customer insights.

Performance & Governance

• Plan and propose the annual marketing budgets for all Asia Pacific events, presenting a clear business case for approval by the Board and senior leadership, and once approved, oversee and optimise spend to maximise ROI and support portfolio growth.

• Establish robust reporting frameworks for marketing performance and growth metrics; present progress and outcomes to senior leadership.

• Ensure adherence to all data privacy and compliance standards in collaboration with the Head of Data.

ABOUT YOU

• A senior marketing leader with 10+ years in B2B event or media marketing, including 5+ years at a director or regional management level.

• Proven experience managing marketing leaders or multi-event portfolios in dynamic, fast-paced environments.

• Deep expertise in digital, multi-channel and data-driven marketing strategies.

• Strong strategic, commercial, and analytical mindset with the ability to link marketing performance to business outcomes.

• Skilled communicator and collaborator, comfortable influencing senior stakeholders and cross-functional teams.

• Enthusiastic about developing people and fostering a culture of innovation and accountability.

• Familiarity with Asia Pacific markets and a sensitivity to cultural and market differences across the region.

• Bachelor’s degree in Marketing, Business, Communications or a related field is essential.

Technical Skills

• Proficiency in CRM and marketing platforms: HubSpot, Salesforce, Dot Digital, Google Analytics, SEMrush WordPress and related tools.

• Strong understanding of SEO/SEM, automation, affiliate and content marketing principles.

• Excellent command of data analysis and performance reporting tools.

Personal Attributes

• Inspirational leader and team motivator.

• Strategic thinker with creative flair.

• Commercially driven and operationally astute.

• Adaptable, proactive and resilient under pressure.

• Passionate advocate for innovation in B2B events and marketing excellence.

DIVERSITY AND INCLUSION

CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.

We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.

PERSONAL DATA CONSENT:

The information you provide in your job application will be used and processed by or on behalf of CSM for purposes related to your registration of interest in current or future employment with CSM and for the processing of your application for employment.

We will collect and use the personal data that you have supplied to facilitate the processing of your application for employment purposes. We will use personal information such as telephone number and/or email address to contact you on job opportunities. Please note that the information you provide may be used by a third party to enable us to process your application. These third parties may be located outside of Singapore to carry out some of the processing and administrative functions for CSM and would be under duty of care to maintain the appropriate levels or security and confidentiality and only use the information as instructed by CSM.

The personal data held by CSM relating to the applicants will be kept strictly confidential. CSM may collect information through other sources for processing and evaluating your application for employment. If your application is successful, the information will be used in the administration of your employment. CSM may provide and/or transfer such data, whether in Singapore or outside of Singapore, to (i) any other departments within CSM or if necessary, with Government agencies; (ii) any third party service provider who provides administrative, data processing, computer or other services to CSM.

As part of assessing your suitability to work with CSM, we may use your information to conduct reference checks in accordance with CSM's HR Policy.

If your application is unsuccessful, CSM may retain and use the information to deal with any matter which may arise in connection with your application, for purposes of contacting you in connection with ongoing recruitment opportunities, as well as for data analysis and business purposes. If you do not wish to be considered for positions in CSM other than that you have applied for, please write in to hr@closerstillmedia.com.

By submitting this job application, you consent and agree to your data being used in conjunction with the recruitment and employment purposes at CSM. In order to maximise your opportunities to work with CSM, you are encouraged to keep the information provided to us up to date at all times. You are responsible for ensuring that the personal data is correct and true. You also have the option to withdraw your consent anytime.