WHO WE ARE:

At CloserStill, we strive to deliver the best. We’re on a mission to be the most dynamic B2B events and communities business in every market we serve, bringing people together to learn, connect and grow.

Operating across five regions, we power over 200 market-leading events, publications and brands across Business Technologies, Healthcare, Learning, HR & Education, and Future Transport & Infrastructure.

But what truly sets us apart is our people.

Our teams are diverse, driven, and united by a shared commitment to excellence. Rooted in our core values of ownership, empathy, teamwork, integrity, and determination, we empower every employee to grow, shape their own path and make a meaningful impact.

Joining CloserStill means being part of something bigger - not just building events, but creating opportunities, connections, and lasting value for the communities we serve.

About Billington Cybersecurity:

Since 2010, the senior-most government officials and industry partners have convened through Billington CyberSecurity educational events to enhance the cybersecurity of the United States and our allied partners. The annual Billington CyberSecurity Summit, now in its 16th year and drawing 2500+ attendees, makes our nation more secure by bringing together leaders and cybersecurity experts from the White House, intelligence agencies, the military, allied nations, industry and academia to share strategies, challenges, tools and practices. The State & Local CyberSecurity Summit plays a similar role for U.S. state, municipal, regional and tribal leaders, and additional smaller Billington events throughout the calendar year drive ongoing engagement and community across the cyber security sector. Billington events regularly break important news that advance cybersecurity partnerships and innovation and are regularly covered by C-SPAN, The Washington Post, The Wall Street Journal and other major media outlets.

WHO WE ARE LOOKING FOR:

Are you a visionary marketing leader with a proven track record of developing strategies that drive significant growth? We are seeking a Marketing Director to lead the marketing function for our Billington CyberSecurity event portfolio. You are a natural leader who excels at building, mentoring, and inspiring high-performing teams. With deep expertise in the events or B2B media space, you combine strategic acumen with a data-driven approach to own the marketing budget, define brand positioning, and deliver measurable results. You thrive on collaboration and are skilled at aligning cross-functional teams around a unified vision to achieve ambitious business objectives.

THE ROLE:

The Marketing Director is a senior leadership position responsible for developing and executing the comprehensive marketing strategy for the Billington CyberSecurity event portfolio. This role involves leading the entire marketing team for the portfolio, owning the marketing budget, and driving audience and revenue growth across all events and digital products. Reporting to the VP Data, Digital & Marketing, North America, you will be the primary driver of your portfolio's market presence, brand identity, and overall marketing success.

Key Responsibilities:

Marketing Strategy & Leadership:

• Develop, implement, and own the annual marketing strategy and budget, ensuring alignment with the portfolio's commercial goals.

• Lead, mentor, and develop a team of marketing professionals fostering a culture of high performance and continuous improvement.

• Establish and track clear Key Performance Indicators (KPIs) for the team, holding them accountable for results and optimizing strategy based on performance.

• Serve as the key marketing stakeholder for the portfolio, reporting on strategy, performance, and insights to senior executive leadership.

Brand & Go-to-Market Strategy:

• Define and steward the brand identity, positioning, and key messaging across all channels to ensure a consistent and compelling market presence.

• Conduct in-depth market, competitor, and audience analysis to identify new opportunities, mitigate risks, and inform strategic direction.

• Oversee the go-to-market strategy for new event launches and product extensions within the portfolio.

Financial Management & Performance Analysis:

• Take full ownership and accountability for the portfolio's marketing budget, including forecasting, allocation, and ROI analysis.

• Analyze overall marketing funnel and campaign performance to identify trends, derive actionable insights, and drive strategic pivots.

• Prepare and present comprehensive performance reports to senior leadership, translating data into strategic recommendations.

Cross-Functional Collaboration:

• Act as the primary marketing partner to other department heads (Sales, Content, Operations), ensuring fully integrated and collaborative efforts.

• Guide the team in managing relationships with key external partners, agencies, and vendors to execute the marketing strategy effectively.

ABOUT YOU:

We're looking for a candidate who brings the following skills and attributes:

• Experience:

• 8+ years of progressive experience in B2B marketing, with a strong preference for experience in the events, media, or trade show industry.

• 5+ years of direct people management experience, with a proven ability to lead and develop marketing teams.

• Demonstrated expertise in developing and executing successful multi-channel marketing strategies.

• Exceptional leadership, communication, and presentation skills, with the ability to influence stakeholders at all levels.

• Strong financial acumen and experience managing significant marketing budgets.

• Excellent strategic thinking and analytical capabilities, with a talent for translating data into actionable strategies.

• An inspirational and decisive leader who takes initiative and ownership.

• Highly results-driven, adaptable, and composed while managing competing priorities and firm deadlines.

• A collaborative team player committed to fostering a positive and growth-oriented culture.

• Expert proficiency with marketing automation platforms (e.g., HubSpot) and CRM systems.

• Advanced knowledge of web analytics tools (e.g., Google Analytics).

• Proficiency in MS Office Suite.

• Willingness and ability to travel 3-6 times a year as needed.

CloserStill Media reserves the right to request a DBS or credit check should the role require it.

DIVERSITY AND INCLUSION:

CloserStill Media embrace diversity in all its forms and is committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation. We are an equal-opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.